A Performance Marketing Consultant Who actually runs the accounts
I'm not an agency handing your ads to a junior. I'm the operator writing the sGTM containers, calibrating POAS bidding, and rebuilding attribution — so every rupee you spend maps to profit, not a dashboard illusion.
Your dashboards show ROAS. Your bank statement disagrees.
Most brands lose 25–40% of their paid-media budget to phantom conversions — signal loss from browser tracking, over-crediting inside Advantage+ and Performance Max, junk COD orders, and offline events that arrive weeks late. The dashboard looks green while the P&L bleeds.
As a performance marketing consultant, my job is not to run more ads. It is to rebuild the data pipeline underneath your ads so the algorithm optimises toward margin, not volume. That means server-side tagging, deduplicated conversions, value-based bidding, and a media plan governed by MER — not last-click ROAS.
Every engagement starts the same way: a technical paid-media audit. If the tracking is broken, no amount of creative or bid strategy will fix the burn rate. Fix the data first, then scale the media.
Four pillars I install for every client
Signal Engineering
Server-side GTM, Meta CAPI, Google Enhanced Conversions and deduplicated event IDs. Restore true attribution before touching bids.
Value-Based Bidding
Feed gross-margin (POAS), not revenue, to Google & Meta. The algorithm hunts profit, not deal-hunters or RTO-prone COD orders.
MER-Governed Budgets
Cross-channel budgets rebalanced hourly against blended Marketing Efficiency Ratio — not siloed platform ROAS numbers that overlap.
Creative & Landing Sprint
Iterate messaging and landing pages against qualified-lead quality, not top-of-funnel CTR. Volume without quality is a slow death.
What is inside a consulting engagement
From audit to compounding growth in 90 days
Technical audit
Deep dive into every ad account, tracking layer, and CRM feedback loop. Zero-cost diagnostic call included.
Infrastructure
Server-side tracking, CAPI, first-party warehouse, POAS schema. Fix the plumbing first.
Rebuild & scale
Restructure campaigns, launch value-based bidding, refresh creative against qualified signals.
Compound
MER budget governance, weekly experimentation, and a documented playbook your team owns.
What founders ask before hiring a performance marketing consultant
How is a consultant different from a paid-media agency?
You are hiring the person, not a pod of juniors. I sit inside your ad accounts, your GTM, and your data warehouse. No hand-offs. No account managers. No monthly retainer selling services you did not need.
Which platforms do you cover?
Google Ads (Search, PMax, Demand Gen), Meta (Advantage+, ASC, retention), LinkedIn Ads, Microsoft Ads, and programmatic via DV360 or The Trade Desk when scale justifies it.
Do you work with D2C, B2B, or both?
Both. Around 60% of my engagements are D2C (India + global), 40% are B2B SaaS. The frameworks are identical — the signal definitions and sales cycles differ.
What is the typical spend threshold for engagement?
I work best with brands spending $30k+ per month in paid media, or brands preparing to scale from that base. Below that, the audit alone often unlocks enough margin to fund the growth.
How long is the minimum engagement?
90 days for a full rebuild. Some clients continue on a fractional retainer after that; some take the playbook in-house.
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Ready to see the leaks in your growth stack?
Book a free 30-minute diagnostic. If there is no leverage to unlock, I will tell you on the call.
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