Growth is a system, not a channel.
A growth marketing consultant does not just buy more clicks. I build the compounding loop across acquisition, activation, retention and referral — so the second year of spend costs half as much as the first.
Performance marketing spends. Growth marketing compounds.
Performance marketing asks: how do I get one more customer for less? Growth marketing asks: how do I make every customer worth twice as much, and turn them into the next channel? That distinction is why some brands stall at $1M ARR and others compound past $50M with the same paid budget.
As your growth marketing consultant, I look at the full funnel — acquisition, activation, retention, monetisation, and referral — as one connected system. Weak retention makes paid unprofitable. Poor activation kills LTV. Bad onboarding starves the referral loop. Fix them individually and you get incrementalism. Fix them as a system and you get a compounding curve.
The output is not a slide deck. It is a living growth model: a spreadsheet that predicts revenue, backed by cohort dashboards, tied to weekly experiments — and owned by your team long after the engagement ends.
Five compounding levers I install
Acquisition Efficiency
Paid + organic + partnerships governed by blended MER, not siloed ROAS. The cheapest channel is often the one you are not running.
Activation Rigor
A defined "aha moment" for every persona, instrumented and A/B tested. Activation lift is a leveraged multiplier on every downstream metric.
Retention Engineering
Cohort analysis, churn prediction, and lifecycle triggers built on your product data. Every 10% retention lift doubles enterprise value.
Monetisation Depth
Pricing tests, upsell paths, cross-sell automations, and premium tiers. Expansion revenue is the cheapest revenue.
Referral Loops
Product-embedded referral, incentive design, and viral coefficients — the only channel that gets cheaper as you scale.
What you own after 12 weeks
A repeatable 90-day install
Diagnostic
Interviews, cohort review, funnel teardown, growth-model draft. You see the compounding gaps before we touch anything.
Foundation
Instrumentation fixes, activation event definition, cohort dashboards, lifecycle automation build.
Experimentation
Weekly high-velocity tests across acquisition, activation, retention. Learnings compound into the playbook.
Handoff
Documented playbook, team training, hiring plan, 60-day follow-up cadence.
Growth consulting — the honest answers
Is growth marketing the same as performance marketing?
No. Performance marketing is a channel discipline (paid). Growth marketing is a systems discipline (full funnel). Most brands need both — but they are hired for different problems.
Do you take on early-stage startups?
Yes, if you have found product-market fit and are already generating revenue. Below PMF, no consultant can save the model. Above PMF, growth infrastructure is the highest-ROI investment you can make.
Will you run our ad accounts?
Yes, if the engagement requires it. I do not outsource execution — you get the operator.
Do you replace our in-house marketing team?
The opposite. I install systems your team runs after I leave. Fractional CMO by outcome, not by hours.
What if we are pre-Series-A?
The 12-week engagement gives you a growth model most seed-stage founders never build. Investors notice.
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