A forensic audit that finds where the budget is bleeding
Not a template. Not a Semrush export. A 40-page teardown of your ad accounts, tracking layer, and attribution model — delivered in 10 business days by the operator you would otherwise hire full-time.
Scaling a broken account only scales the leak.
Every paid-media conversation should start with a forensic audit — not a fresh campaign build. Because if your Meta pixel is de-duplicating against a broken event_id, if your GA4 is losing 30% of sessions, or if PMax is claiming search-branded conversions, then more budget just amplifies the waste.
This audit is not a checklist ChatGPT could produce. It is 40+ hand-run diagnostics across seven layers: account structure, bidding, creative velocity, tracking integrity, attribution, feed hygiene, and offline signal quality. Each finding is tagged by severity, dollar impact, and time-to-fix.
You get the raw report, a 60-minute walkthrough, and a prioritised remediation roadmap. Whether you fix it yourself, use your agency, or hire me to execute — you leave the audit knowing exactly where every rupee is going.
Seven layers audited
Account Architecture
Campaign structure, negatives, budget allocation, keyword sculpting, exclusion logic. The bones must be right.
Bidding Strategy
tCPA vs tROAS vs Max Conversions vs Max Value — which is right for which campaign, and where you are leaving margin on the table.
Tracking Integrity
Pixel/tag firing, event schema, deduplication, event_ids, GA4 measurement protocol, CAPI health.
Attribution Model
GA4 model, cross-device stitching, first-touch vs data-driven, offline conversion imports.
Creative Velocity
Fatigue curves, creative library size, hook/body/CTA analysis, static vs UGC vs video mix.
Feed & Shopping
Merchant Center health, feed enrichment, title/attribute optimisation, disapproval clean-up.
Offline Signals
CRM sync latency, lead-quality scoring, POAS calculation integrity, RTO handling for COD markets.
What lands in your inbox
Ten business days, start to walkthrough
Kickoff
60-min call. Access provisioning. Business context capture. NDA if needed.
Deep dive
All seven layers audited. Each finding logged, evidenced with screenshots, scored for severity and impact.
Synthesis
Roadmap built, dollar impacts modelled, walkthrough deck assembled.
Delivery
Report + Loom + live walkthrough. 30 days of async Q&A included.
Common questions before commissioning an audit
Do you audit accounts run by other agencies?
Yes — and roughly 70% of audits I run are on accounts still with their current agency. My job is a second opinion, not a takedown.
What access do you need?
Reader access to Google Ads, Meta Business Manager, GA4, Google Tag Manager, Search Console, and Shopify / your CRM. No admin access, no login sharing.
Will you sign an NDA?
Yes, always, on request. Every engagement is confidential by default.
What if there is nothing to fix?
That has never happened. Every audit finds at least 5-figures of annualised waste in accounts spending $50k+/month. Show me the exception and I will refund the audit.
Can you also execute the remediation?
Yes — that is the natural next step. Many audit clients continue into a 90-day performance marketing consulting engagement.
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Ready to see the leaks in your growth stack?
Book a free 30-minute diagnostic. If there is no leverage to unlock, I will tell you on the call.
Book a Diagnostic